Experience counts. Knowing where to spend your marketing dollars is key to getting off to a good start, and sustaining meaningful results.

I am Principal of Apto Marketing. An erstwhile lawyer with an MBA, I have 17 years of experience in integrated marketing that melds digital and print content development, website development, social media marketing, email/marketing automation, media placement, direct marketing, client cultivation and community events. My combination of business planning and marketing strategy experience, together with my hard skill sets, add up to one key ability:

I can help market your businesses in an effective, compelling way that gets the most out of your budget.

I’ve worked with clients in the Hudson Valley and New York City. And I’ve also worked with clients from places further away (e.g. Chicago, Bali Indonesia). If you have access to text messaging, email, Skype and Dropbox, it’d be easy for us to collaborate, wherever you’re based. I use the following applications to get my clients what they need: Squarespace (for website-development), MailChimp (for e-mail marketing and Facebook advertising), ClickMeeting (for creating and hosting webinars) and Adobe Creative Cloud (e.g. InDesign for creating digital and print assets such as ads and brochures, Audition for creating podcasts).

Send me your questions if you’d like a complimentary consultation on your marketing needs. Thanks for visiting my site!