I develop content that promotes your brand and showcases your expertise online. I've created newsletters, e-guides and e-mail blast content for law firms. I've also created fresh content for new websites using popular platforms such as Square Space. My forte is taking complex legal concepts and distilling them to key essentials for a lay audience. I strip content of legalese that intimidates your readers, and present it in a way that your potential clients find accessible and meaningful. Content that gives you visibility and compels them to reach out and contact you when they need an attorney with your expertise.
All marketing is tied to digital marketing in some way. You could host a traditional marketing event such as a workshop or a client appreciation event, but unless you're promoting these initiatives online, response rates are likely to be disappointing. Whether it's creating your social media posts for regular publishing, managing your Facebook advertising or integrating your website with your e-mail marketing service, I'll make sure all your marketing efforts are integrated. The objective is to help you build a base of prospects you can continue to cultivate on a regular and consistent basis. And convert to clients.
Marketing has transformed in the last 10 years into something that is largely digital-based. It would be a mistake, however, to think that the traditional forms of marketing are no longer useful. In fact, where professional services are concerned, assessing an adviser's trustworthiness is key for most of us. Moreover, most people find lawyers intimidating, especially when they find themselves in uncharted territory. Consequently, live presentations, speaking engagements and community events may sometimes be more effective in putting potential clients right before you. Other traditional forms of marketing such as direct mail can also work well when done in a highly targeted manner.
User-friendly WYSIWYG website-building platforms such as Squarespace allow me to build entire new websites for clients, including site layout, copy-writing, integration with Mailchimp for building e-mail subscriptions, and creating marketing assets (e.g. newsletters, e-Guides and a calendar of regular events) that prompt visitors to subscribe. For clients who are pressed for time, and lack the resources to figure out the mechanics of building a website for maximum lead generation impact, I offer value and timeliness.
Apto Marketing is a Squarespace Circle Member.
I can help you manage your fundraising/outreach projects, whereby I coordinate volunteers for logistics, social media, and create marcomm assets (flyers,email blasts, press releases, donation platform integrations). I can also create websites for your non-profit with all the bells and whistles you need. Currently, I am committed to a 501(c) for the first half of 2018; if you would like me to volunteer with your organization in the second half of 2018, do let me know by June 2018. My business remains my priority, but if your projects are well-defined, and you can be flexible with timelines, I am sure we can work together to achieve your goals.